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Do customer profiles change over time? An investigation of the success of targeting consumers of Australia’s top 10 banks – 2009 and 2011
Lees, Gavin, Winchester, MaxwellVolume:
19
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/fsm.2013.26
Date:
March, 2014
File:
PDF, 141 KB
english, 2014