Logical Flow Models for Marketing Analysis

Journal of Marketing 1964 / 04 Vol. 28; Iss. 1

Logical Flow Models for Marketing Analysis

William F. Massy and Jim D. Savvas
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Volume:
28
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1249223
Date:
April, 1964
File:
PDF, 430 KB
english, 1964
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