Personal level antecedents of eWOM and purchase intention, on social networking sites
Alhidari, Abdullah, Iyer, Pramod, Paswan, AudheshVolume:
14
Language:
english
Journal:
Journal of Customer Behaviour
DOI:
10.1362/147539215X14373846805707
Date:
August, 2015
File:
PDF, 238 KB
english, 2015