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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing || Customer Satisfaction and Purchase Behavior: The Role of Customer Input
Campbell, Colin, Ma, Junzhao JonathonVolume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-319-24184-5_57
File:
PDF, 69 KB
english, 2016