Brand name translation model: A case analysis of US brands...

Journal of Brand Management 2001 / 11 Vol. 9; Iss. 2

Brand name translation model: A case analysis of US brands in China

Dong, L C, Helms, M M
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Volume:
9
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2540058
Date:
November, 2001
File:
PDF, 269 KB
english, 2001
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