Strategic Marketing: Betas, Boxes, or Basics

Journal of Marketing 1981 / SUM Vol. 45; Iss. 3

Strategic Marketing: Betas, Boxes, or Basics

Robin Wensley
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Volume:
45
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251551
Date:
January, 1981
File:
PDF, 381 KB
english, 1981
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