Validation of Discriminant Analysis in Marketing Research

Journal of Marketing Research 1977 / 02 Vol. 14; Iss. 1

Validation of Discriminant Analysis in Marketing Research

Melvin R. Crask and William D. Perreault, Jr.
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Volume:
14
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151055
Date:
February, 1977
File:
PDF, 587 KB
english, 1977
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