Perceived Attributes of Models in Prime-Time and Daytime...

Perceived Attributes of Models in Prime-Time and Daytime Television Commercials: A Person Perception Approach

Dean Sharits and H. Bruce Lammers
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Volume:
20
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151413
Date:
February, 1983
File:
PDF, 480 KB
english, 1983
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