The Influence of Package Copy Claims on Consumer Product...

The Influence of Package Copy Claims on Consumer Product Evaluations

Michael L. Dean, James F. Engel and W. Wayne Talarzyk
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Volume:
36
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250975
Date:
April, 1972
File:
PDF, 879 KB
english, 1972
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