The Cognitive Algebra of the Parametric Marginal...

The Cognitive Algebra of the Parametric Marginal Desirability Model: A Research Note

John F. McElwee and Leonard J. Parsons
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Volume:
14
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150480
Date:
May, 1977
File:
PDF, 698 KB
english, 1977
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