Double Couponing and Retail Pricing in a Couponed Product...

Journal of Marketing Research 1995 / 11 Vol. 32; Iss. 4

Double Couponing and Retail Pricing in a Couponed Product Category

Trichy V. Krishnan and Ram C. Rao
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
32
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152177
Date:
November, 1995
File:
PDF, 2.32 MB
english, 1995
Conversion to is in progress
Conversion to is failed