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The theoretical separation of brand equity and brand value:...

The theoretical separation of brand equity and brand value: Managerial implications for strategic planning

Raggio, Randle D, Leone, Robert P
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Volume:
14
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2550078
Date:
May, 2007
File:
PDF, 155 KB
english, 2007
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