Customer choice, fare adjustments and the marginal expected revenue data transformation: A note on using old yield management techniques in the brave new world of pricing
Walczak, Darius, Mardan, Setareh, Kallesen, RoyceVolume:
9
Language:
english
Journal:
Journal of Revenue and Pricing Management
DOI:
10.1057/rpm.2009.38
Date:
January, 2010
File:
PDF, 209 KB
english, 2010