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MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures
Eliashberg, Jehoshua, Jonker, Jedid-Jah, Sawhney, Mohanbir S., Wierenga, BerendVolume:
19
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.19.3.226.11796
Date:
August, 2000
File:
PDF, 281 KB
english, 2000