Cast Demographics, Unobserved Segments, and Heterogeneous...

Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a Television Viewing Choice Model

Ron Shachar and John W. Emerson
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Volume:
37
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/1558498
Date:
May, 2000
File:
PDF, 2.83 MB
english, 2000
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