Comments: [An Empirical Comparison of Awareness Forecasting Models of New Product Introduction]
Joseph Blackburn, Kevin Clancy, H. J. Claycamp, J. Dodson, N. Doughty and Joe A. Dodson, Jr.Volume:
3
Language:
english
Journal:
Marketing Science
DOI:
10.2307/183988
Date:
January, 1984
File:
PDF, 190 KB
english, 1984