Part 1 || Evaluating the Effects of Company Promotional...

Part 1 || Evaluating the Effects of Company Promotional Activities: A Neglected Area for Research and Management Attention

Jack B. Haskins and Wilfred C. Hugli, Jr.
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Volume:
33
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1248677
Date:
October, 1969
File:
PDF, 221 KB
english, 1969
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