![](/img/cover-not-exists.png)
Part 1 || Evaluating the Effects of Company Promotional Activities: A Neglected Area for Research and Management Attention
Jack B. Haskins and Wilfred C. Hugli, Jr.Volume:
33
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1248677
Date:
October, 1969
File:
PDF, 221 KB
english, 1969