Cognitive Lock-In and the Power Law of Practice

Cognitive Lock-In and the Power Law of Practice

Eric J. Johnson, Steven Bellman and Gerald L. Lohse
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Volume:
67
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30040523
Date:
April, 2003
File:
PDF, 2.75 MB
english, 2003
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