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The International Review of Retail Distribution and Consumer Research 2015 / 11

Unlocking the transformative potential of customer data in retailing

Saarijärvi, Hannu, Kuusela, Hannu, Kannan, P. K., Kulkarni, Gauri, Rintamäki, Timo
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Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2015.1105846
Date:
November, 2015
File:
PDF, 1.31 MB
english, 2015
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