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Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods
Peng Huang, Nicholas H. Lurie and Sabyasachi MitraVolume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/20619010
Date:
March, 2009
File:
PDF, 2.38 MB
english, 2009