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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Challenges in a Turbulent Business Environment || The Role of Affect in Luxury Brand Extension
Groza, Mark D., Ragland, Charles B.Volume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-319-19428-8_132
File:
PDF, 340 KB
english, 2016