Reply to "Comments on 'The Impact of Advertising on...

Journal of Marketing 1982 / WIN Vol. 46; Iss. 1

Reply to "Comments on 'The Impact of Advertising on the Price of Consumer Products' "

Paul W. Farris and Mark S. Albion
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Volume:
46
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251165
Date:
January, 1982
File:
PDF, 133 KB
english, 1982
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