Two Roads to Updating Brand Personality Impressions: Trait...

Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing

Gita Venkataramani Johar, Jaideep Sengupta and Jennifer L. Aaker
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Volume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162395
Date:
November, 2005
File:
PDF, 2.30 MB
english, 2005
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