An Analysis of the Effects of Cooperative Advertising on...

Tourism Analysis 2009 / 12 Vol. 14; Iss. 5

An Analysis of the Effects of Cooperative Advertising on Tourism

McKinney, William B., Hazeldine, Mary F., Chawla, Sudhir K.
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Volume:
14
Language:
english
Journal:
Tourism Analysis
DOI:
10.3727/108354209X12597959359095
Date:
December, 2009
File:
PDF, 82 KB
english, 2009
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