Predicting smartphone brand loyalty: Consumer value and...

International Journal of Information Management 2016 / 06 Vol. 36; Iss. 3

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

Yeh, Ching-Hsuan, Wang, Yi-Shun, Yieh, Kaili
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Volume:
36
Language:
english
Journal:
International Journal of Information Management
DOI:
10.1016/j.ijinfomgt.2015.11.013
Date:
June, 2016
File:
PDF, 1.21 MB
english, 2016
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