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Introduction to the Special Issue: Marketing of High-Technology Products and Innovations
Mohr, Jakki J., Shooshtari, Nader H.Volume:
11
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2003.11658497
Date:
July, 2003
File:
PDF, 1.46 MB
english, 2003