A Micromodeling Approach to Investigate the...

A Micromodeling Approach to Investigate the Advertising-Sales Relationship

Blattberg, Robert C., Jeuland, Abel P.
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Volume:
27
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.27.9.988
Date:
September, 1981
File:
PDF, 1008 KB
english, 1981
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