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When Profit Equals Price: Consumer Confusion About Donation Amounts in Cause-Related Marketing
Olsen, G. Douglas, Pracejus, John W., Brown, Norman R.Volume:
22
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1509/jppm.22.2.170.17641
Date:
September, 2003
File:
PDF, 129 KB
english, 2003