When Profit Equals Price: Consumer Confusion About Donation...

When Profit Equals Price: Consumer Confusion About Donation Amounts in Cause-Related Marketing

Olsen, G. Douglas, Pracejus, John W., Brown, Norman R.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
22
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1509/jppm.22.2.170.17641
Date:
September, 2003
File:
PDF, 129 KB
english, 2003
Conversion to is in progress
Conversion to is failed