Recruiting and Maintaining a Consumer Panel

Journal of Marketing 1958 / 04 Vol. 22; Iss. 4

Recruiting and Maintaining a Consumer Panel

Harry E. Allison, Charles J. Zwick and Ayres Brinser
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Volume:
22
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1247237
Date:
April, 1958
File:
PDF, 508 KB
english, 1958
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