The Performance Implications of Designing Multiple Channels...

The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment

Sertan Kabadayi, Nermin Eyuboglu and Gloria P. Thomas
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Volume:
71
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30164005
Date:
October, 2007
File:
PDF, 2.86 MB
english, 2007
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