Effects of Omitting Conclusions in Advertisements to...

Effects of Omitting Conclusions in Advertisements to Involved and Uninvolved Audiences

Alan G. Sawyer and Daniel J. Howard
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Volume:
28
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172786
Date:
November, 1991
File:
PDF, 1.57 MB
english, 1991
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