Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness
Kim, Dong Hoo, Sung, Yoon Hi, Lee, So Young, Choi, Dongwon, Sung, YongjunVolume:
57
Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2015.12.031
Date:
April, 2016
File:
PDF, 1.37 MB
english, 2016