Product expertise versus professional expertise: Congruency...

Journal of Targeting Measurement and Analysis for Marketing 2008 / 6 Vol. 16; Iss. 3

Product expertise versus professional expertise: Congruency between an endorser's chosen profession and the endorsed product

Siemens, Jennifer Christie, Smith, Scott, Fisher, Dan, Jensen, Thomas D
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Volume:
16
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/jt.2008.8
Date:
June, 2008
File:
PDF, 108 KB
english, 2008
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