Practice Prize Paper—Incorporating Emotions into Evaluation...

Marketing Science 2015 / 11 Vol. 34; Iss. 6

Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia

Roberts, Ken, Roberts, John H., Danaher, Peter J., Raghavan, Rohan
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Volume:
34
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2015.0954
Date:
November, 2015
File:
PDF, 951 KB
english, 2015
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