The Application of Attitude Immunization Techniques in...

Journal of Marketing Research 1971 / 02 Vol. 8; Iss. 1

The Application of Attitude Immunization Techniques in Marketing

Stewart W. Bither, Ira J. Dolich and Elaine B. Nell
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Volume:
8
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3149726
Date:
February, 1971
File:
PDF, 1.07 MB
english, 1971
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