On the Use of Marketing Research in the Emerging Economies

Journal of Marketing Research 1964 / 11 Vol. 1; Iss. 4

On the Use of Marketing Research in the Emerging Economies

Harper W. Boyd, Jr., Ronald E. Frank, William F. Massy and Mostafa Zoheir
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Volume:
1
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150373
Date:
November, 1964
File:
PDF, 923 KB
english, 1964
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