Generalizability Theory: A Comprehensive Method for...

Generalizability Theory: A Comprehensive Method for Assessing and Improving the Dependability of Marketing Measures

Joseph O. Rentz
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Volume:
24
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151750
Date:
February, 1987
File:
PDF, 493 KB
english, 1987
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