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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing || Investigating Consumer Message Processing of Fear and Challenge Based Advertising: A Conceptual Framework.

Campbell, Colin, Ma, Junzhao Jonathon
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Volume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-319-24184-5_103
File:
PDF, 288 KB
english, 2016
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