A Note on the Determination of Advertising Budgets

Journal of Marketing 1953 / 04 Vol. 17; Iss. 3

A Note on the Determination of Advertising Budgets

James M. Parrish and John M. Ryan
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Volume:
17
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1247951
Date:
April, 1953
File:
PDF, 240 KB
english, 1953
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