Winning & Keeping Industrial Customers: The Dynamics of...

Winning & Keeping Industrial Customers: The Dynamics of Customer Relationsby Barbara Bund Jackson

Review by: Lawrence A. Crosby
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Volume:
52
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251693
Date:
April, 1988
File:
PDF, 214 KB
english, 1988
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