The Roles of Brand Equity and Corporate Reputation in CRM:...

Corporate Reputation Review 2006 / Fall Vol. 9; Iss. 3

The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study

Wang, Yonggui, Kandampully, Jay A, Lo, Hing-Po, Shi, Guicheng
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Volume:
9
Language:
english
Journal:
Corporate Reputation Review
DOI:
10.1057/palgrave.crr.1550027
Date:
January, 2006
File:
PDF, 194 KB
english, 2006
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