An exploratory investigation of aspirational consumption at...

Journal of International Consumer Marketing 2016 / 01 Vol. 28; Iss. 1

An exploratory investigation of aspirational consumption at the bottom of the pyramid

Gupta, Shruti, Srivastav, Pratish
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Volume:
28
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2015.1055873
Date:
January, 2016
File:
PDF, 535 KB
english, 2016
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