Overlap of Opinion Leadership across Consumer Product...

Journal of Marketing Research 1971 / 05 Vol. 8; Iss. 2

Overlap of Opinion Leadership across Consumer Product Categories

Seymour Sudman
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Volume:
8
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3149775
Date:
May, 1971
File:
PDF, 352 KB
english, 1971
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