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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || The Effect of Brand Communication Style on Brand Engagement in Online Brand-Based Communities
Obal, Michael W., Krey, Nina, Bushardt, ChristianVolume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-319-11815-4_66
File:
PDF, 256 KB
english, 2016