Marketing Functions and Marketing Systems: A Synthesis

Journal of Marketing 1969 / 07 Vol. 33; Iss. 3

Marketing Functions and Marketing Systems: A Synthesis

Richard J. Lewis and Leo G. Erickson
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Volume:
33
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1248474
Date:
July, 1969
File:
PDF, 265 KB
english, 1969
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