Marketing Theory: Evolution and Evaluationby Jagdish N....

Journal of Marketing 1990 / 04 Vol. 54; Iss. 1

Marketing Theory: Evolution and Evaluationby Jagdish N. Sheth; David M. Gardner; Dennis E. Garrett

Review by: Gerald E. Hills, Lee Hertzman, Sumaria Mohan-Neill and Neil Younkin
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Volume:
54
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1252180
Date:
April, 1990
File:
PDF, 158 KB
english, 1990
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