Predicting Purchase and Other Behaviors from General and...

Journal of Marketing Research 1980 / 02 Vol. 17; Iss. 1

Predicting Purchase and Other Behaviors from General and Contextually Specific Intentions

Paul R. Warshaw
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Volume:
17
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151113
Date:
February, 1980
File:
PDF, 647 KB
english, 1980
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