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The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations
Coelho do Vale, Rita, Pieters, Rik, Zeelenberg, MarcelVolume:
26
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2015.05.001
Date:
January, 2016
File:
PDF, 459 KB
english, 2016