The Influence of Product-harm Crises on Consumer...

Procedia - Social and Behavioral Sciences 2015 / 10 Vol. 207

The Influence of Product-harm Crises on Consumer Attribution and Identification: The Moderating Effect of Corporate Social Responsibility

Lai, Chi-Shiun, Yang, Chin-Fang, Wu, Hsin-Chieh
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Volume:
207
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2015.10.126
Date:
October, 2015
File:
PDF, 362 KB
english, 2015
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