Recovering Stockkeeping-Unit-Level Preferences and Response...

Journal of Marketing Research 2005 / 05 Vol. 42; Iss. 2

Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates

David R. Bell, André Bonfrer and Pradeep K. Chintagunta
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Volume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30164015
Date:
May, 2005
File:
PDF, 2.15 MB
english, 2005
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